Never lose touch with the people who matter.
Talk for twenty seconds after you see a friend. Holdfast remembers what's going on in their life and what you promised. Then it reminds you at the moment it actually matters.
holdfast · the root that anchors seaweed to rock, so the current can't take it
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Most friendships don't end. They just go quiet.
of Americans said they had no close friends in 2021, up from just 3% in 1990.
of men had six or more close friends, down from 55% three decades earlier.
hours of shared time, roughly, before someone becomes a close friend.
Sources: Survey Center on American Life, The State of American Friendship (survey conducted May 2021); Hall, Journal of Social and Personal Relationships (2019).
Twenty seconds of talking. That's the whole habit.
Say what happened
"Coffee with Marco. His mom's surgery is on the 14th. He's stressed about the job hunt. I said I'd send him a recruiter contact." Hold the button, talk, done.
Holdfast sorts it out
It pulls out who you saw, what's happening in their life, the dates that matter, and, most importantly, anything you said you'd do.
It finds you at the right moment
On the 15th: Marco's mom had surgery yesterday. Ask how it went. Three days later: You still haven't sent that contact. Never more than a few nudges a week.
No app can import the people you love.
Facebook will only tell you which friends already use this app. Instagram closed its doors to third-party consumer apps at the end of 2024. Snapchat never opened a social graph at all.
So none of this gets scraped from anywhere. It only exists because you said it out loud.
Which, honestly, is the right way round. Nobody needs a list of 800 acquaintances. You need the fifteen people you'd be gutted to drift away from. Only you know who they are.
Be a better friend without trying to remember everything.
Holdfast is in early development. Join the waitlist and you'll be among the first in.